Welcome to the new version of our Capacity for Conservation website!

Please be aware that there maybe some small issues as we launch. If you have problems or would like to provide feedback about our new site, please do contact us. You can access the site in different languages using the tab at the bottom right.

External Communications

Promoting your organisation and raising awareness of conservation issues are strategies that can contribute towards achieving your organisational aims. Raising your public profile and the profile of the issues you are working to address helps attract funding, recruit volunteers and raise awareness. As such, developing and maintaining a positive public image can help an organisation become more financially sustainable.

Conservation organisations with good external communications have a communications strategy that supports their organisational strategic plan, and employ staff with communications expertise. They may promote themselves and raise awareness of the conservation issues they seek to address by:

  • Holding occasional outreach events;
  • Running campaigns;
  • Publishing materials (including an annual report); and
  • Working with the media.

Resources

Need to strengthen your organisation in this area? See our recommended resources.

Case studies

To learn from the experience of other conservation organisations see our case studies.

Indicators

Do you need to measure your progress in this area? See our suggested indicators.

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