Promoting your organisation and raising awareness of conservation issues are strategies that can contribute towards achieving your organisational aims. Raising your public profile and the profile of the issues you are working to address helps attract funding, recruit volunteers and raise awareness. As such, developing and maintaining a positive public image can help an organisation become more financially sustainable.
Conservation organisations with good external communications have a communications strategy that supports their organisational strategic plan, and employ staff with communications expertise. They may promote themselves and raise awareness of the conservation issues they seek to address by:
- Holding occasional outreach events;
- Running campaigns;
- Publishing materials (including an annual report); and
- Working with the media.
Need to strengthen your organisation in this area? See our recommended resources.
To learn from the experience of other conservation organisations see our case studies.
Do you need to measure your progress in this area? See our suggested indicators.