Your constituency includes your supporters or members. A well-managed constituency or membership can provide your organisation with:
- A regular source of income through subscriptions, appeals, gift sales and legacies;
- Credibility and visibility to help influence decision-makers; and
- Talented and enthusiastic volunteers.
Making the most of your constituency requires active recruitment and maintenance of individual membership/supporters. This requires developing a membership strategy, regular communications with your supporters, and perhaps also engaging members in decision-making.
Need to strengthen your organisation in this area? See our recommended resources.
To learn from the experience of other conservation organisations see our case studies.
Do you need to measure your progress in this area? See our suggested indicators.