Constituency

Your constituency includes your supporters or members. A well-managed constituency or membership can provide your organisation with:

• A regular source of income through subscriptions, appeals, gift sales and legacies;
• Credibility and visibility to help influence decision-makers; and
• Talented and enthusiastic volunteers.

Making the most of your constituency requires active recruitment and maintenance of individual membership/supporters. This requires developing a membership strategy, regular communications with your supporters, and perhaps also engaging members in decision-making.