Five steps to telling stories of impact

Stories are an intrinsic part of how we raise awareness, generate understanding and build engagement with the universal development challenges and our work to help those marginalised, living in poverty or with injustice globally. This makes the way we ‘tell’ stories about impact vital as a powerful way of reaching and building understanding amongst stakeholder audiences (such as funders, communities, partners, students) but also how we demonstrate our commitment to ensure diverse voices can be heard to foster truly inclusive, democratic, and accountable societies.

This article presents five things to consider in creating and sharing stories.