Developing a Communications Strategy

Who would find this resource useful?

This tool will help you if you need to develop a communications strategy, but are not familiar with the process or structure to do so. Regardless of your role in your organisation, this will guide you through the tasks and rationale behind a sound strategic communications plan.

An organisation might use this resource when….

• You need to plan Communications strategically as well as operationally.
• You need some ideas to help you plan a communications planning process.
• You need to make sure that your communications strategy fits your broader organisational strategy and takes into account all relevant internal and external factors.

How can this resource help?

A communications strategy is designed to help you and your organisation communicate effectively and meet core organisational objectives. This tool looks at the key elements of a communications strategy as well as how press/PR plans, web strategies and marketing plans fit into your organisation’s overall communications strategy. It includes links to many templates and further information.